Use Google Business for location reviews, posts and local performance.
Available tools
- Bring eligible location reviews into the interaction queue with rating, source, profile, media, sentiment, tags, and CRM context.
- Draft or send review replies, remove an existing Google review reply, assign follow-up, archive, and reopen.
- Publish supported local posts with media and scheduling limits defined by the location.
- Edit eligible published post text, unpublish supported targets, retry failures, and sync external posts.
- Review location and post performance together with rating and team response history.
Connect
- Open Social Home → Connections, choose Google Business and authorize the exact profile.
- Give it a clear name and choose a primary profile for new work.
- Confirm its permissions and connection state. Existing conversations keep their pinned sender; select the exact profile for publishing, templates, broadcasts and automations.
Reconnect the same profile when permissions expire. Before replacement or disconnection, reassign scheduled posts and check active senders.
Daily steps
- Connect each verified location as its own recognizable profile and confirm location-level permissions.
- Route low ratings or service complaints to an owner before drafting a calm, specific public reply.
- Use local posts for offers, events, updates, and booking or ordering actions that match the location.
- Keep customer private details out of public review replies and move operational resolution into CRM tasks.
- Compare response time, rating themes, post actions, and location performance by branch.
Use Inbox for supported interactions and Publishing for drafts, review and scheduling.
Analytics
Google Business analytics can include local performance and post metrics where the verified location and permissions allow them. Combine those signals with rating, review volume, sentiment, and response ownership.
Open Social analytics, select the exact profile and period, then sync. Compare trends within that profile; network metric definitions differ.
Limits
- Reviews and local performance require a verified location and location-level permission.
- Google Business does not provide DMs in this Replify workflow.
- Scheduling support is limited and local post types have network-specific rules.
- Review moderation actions differ from comment moderation; only supported reply actions are shown.
Tools depend on profile permissions and item eligibility. Advertising management is not included. See analytics or multi-profile controls for details.
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