Review analytics
- Open Social analytics.
- Select the exact connected profile, then the period. Sync after connection/reconnection and before a review.
- Choose a view:
- Posting analytics: reach, impressions, views, engagement, clicks, saves, shares, followers and top posts.
- Inbox analytics: volume, ownership, response and resolution.
- Advanced analytics: daily performance, best posting times, content lifespan, frequency, follower growth, timelines and eligible audience/account insights.
- Compare a consistent period within the same profile. Seven days can help investigate an incident; 28–30 days often suit a recurring review.
- Choose one next step: change content, timing, response ownership or a follow-up workflow. Export analytics JSON when needed.
Check before drawing conclusions
- Availability depends on network permissions, account type, add-ons and allowed date range. Missing data is not zero.
- Instagram can expose account/audience insights; YouTube watch time/subscribers/audiences; LinkedIn organization metrics; TikTok eligible account activity.
- Networks define views, reach and engagement differently. Cross-channel reach does not mean unique people.
- Local Inbox summary totals cover the selected range; detailed charts have an interactive limit. A partial-detail warning means you should narrow the range.
- Check the as of time and provider scope. Do not infer paid sales or attribution from engagement alone.
See the guide for the specific channel or publishing controls.
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