Draft and publish
- Check the profile, permissions, connection and usage limits in Social Channels.
- Open Publishing and create a draft.
- Adapt copy, media, links and timing to each selected network.
- Review claims, mentions, assets and any required approval.
- Validate network requirements, then schedule. Check each target's actual result.
Review performance
- Open Social Analytics and select the exact profile and period.
- Compare reported reach, engagement, followers, posts and inbox activity where available.
- Network definitions differ. Combined reach is not a count of unique people.
- Turn useful comments and messages into owned inbox work; use recurring questions to improve content.
Limits and retries
- Actions and metrics depend on network permissions and account type.
- Usage is reserved before work starts. Retrying the same post in the same usage period does not create another reservation.
- An uncertain delivery retains its reservation until reviewed. Do not create a duplicate post to bypass it.
See publishing controls and network limits or the analytics guide for details.
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