Use Instagram with Replify: DMs, comments, publishing, and insights

Use Instagram for eligible DMs, comments, publishing and account insights.

Available tools

• Route eligible DMs and comments into the inbox, including supported private replies.
• Reply, hide, unhide, like, unlike, or delete an interaction only when the individual item permits that action.
• Publish and schedule supported images, videos, and Reels with first comments, up to three collaborators, video user tags, feed visibility, audio mute, and AI-media disclosure.
• Sync external posts, retry failed targets, edit scheduled drafts, cancel future posts, and inspect action history.
• Review account, follower, audience, post, engagement, best-time, cadence, and content-lifespan insights where permissions allow.

Connect

1. Open Social Home → Connections, choose Instagram and authorize the exact profile.
2. Give it a clear name and choose a primary profile for new work.
3. Confirm its permissions and connection state. Existing conversations keep their pinned sender; select the exact profile for publishing, templates, broadcasts and automations.

Reconnect the same profile when permissions expire. Before replacement or disconnection, reassign scheduled posts and check active senders.

Daily steps

1. Connect the business profile and confirm messaging, comments, content publishing, and insights permissions.
2. Create one approved master idea, then adapt the hook, media format, collaborator list, and first comment for Instagram.
3. Send scheduled content through review before publishing; Instagram posts cannot be unpublished through this workflow.
4. Turn high-intent comments or DMs into assigned CRM work and keep public and private responses consistent.
5. Compare reach, saves, replies, and follower movement by format rather than optimizing for likes alone.

Use Inbox for supported interactions and Publishing for drafts, review and scheduling.

Analytics

Instagram supports profile and post trends plus advanced account reach, follower history, and audience distribution by country, city, age, and gender when the business profile grants those insights.

Open Social analytics, select the exact profile and period, then sync. Compare trends within that profile; network metric definitions differ.

Limits

• Business permissions and eligible account type are required for messaging, comments, publishing, and insights.
• Photo tags that require coordinates are not created by the current publishing form; video and Reel username tags are supported.
• Published Instagram targets cannot be edited or unpublished through the API workflow.
• Private replies and moderation remain subject to each interaction's own eligibility flags.

Tools depend on profile permissions and item eligibility. Advertising management is not included. See analytics or multi-profile controls for details.