Replify

AI & automations2 min read

Configure and test the Replify AI agent

Configure customer behavior and your merchant Assistant, review drafts, and test grounded replies.
Updated: October 21, 2026العربية

Use AI Agent to configure customer replies. Merchant Assistant behavior is managed separately by the platform.

Publish customer instructions

  1. Open AI Home → AI Agent.
  2. Start the instruction assistant. Describe your business, customer requests, handoff rules and communication style.
  3. Answer its questions about tone, length, emojis and dialect. Reply language follows the current message unless explicitly requested otherwise.
  4. Choose View instructions and review the full business background and customer instructions. Ask for changes as needed.
  5. Choose Publish these instructions → Publish now. A draft does not change live behavior.
  6. Use Test customer replies. These simulations send nothing to customers.

Closing the drawer preserves saved work. If a revision fails review, the saved draft stays intact; correct the listed omissions and retry. Nothing publishes automatically. Changed Knowledge or capabilities can require renewed review. Previous publications can be restored as drafts.

Add reliable Knowledge

  • Add approved websites, PDFs, Word/Markdown files or manual text in AI Knowledge.
  • Keep prices, policies and product facts current; remove conflicting sources.
  • Test Arabic, English, follow-ups and questions that should trigger clarification or human help.

Choose who replies

  • AI replies only: AI answers unclaimed messages; new content-triggered automation replies pause.
  • Automations only: automations answer or route to the team.
  • Both — automation priority: response-claiming automations run before AI.

Active human ownership and guided replies retain priority. For conversational handoffs, a customer must request a person or accept the specific offer; missing facts alone do not authorize transfer.

Platform admins can use AI retrieval settings. For personal preferences and approvals, see Merchant Assistant.

Still need help?

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