Replify

AI & automations2 min read

How AI, automations, and flows handle an inbound message

The complete response order, ownership rules, fallback behavior, and duplicate-reply protection.
Updated: October 17, 2026العربية

Choose the response mode in AI Agent.

Response modes

  • AI replies only: AI handles unclaimed turns. New content-triggered automation replies pause; silent updates and existing guided replies or waits can continue.
  • Automations only: automations answer. Unclaimed messages go to the team.
  • Both — automation priority: an automation that claims the response goes first. Silent tags and record updates do not block AI.

Who answers first?

  1. Human or admin owner: automated responders stay silent.
  2. Active guided flow: handles its expected button, choice or collected value.
  3. Automation reply wait or response-claiming action: owns the turn when it claims a customer response.
  4. AI: handles the remaining turn when the selected mode permits it.
  5. Human queue: receives work when no safe automatic response is available.

Use automations for known triggers and actions, AI for grounded conversation, and flows for supporting structured routing.

When a responder cannot continue

  • Disabled customer AI, inactive subscriptions, exhausted customer reply balance or plan limits route unclaimed work to the team.
  • Provider failures and handoff decisions record a reason for human work.
  • Give automations an explicit failure branch or assignment; inspect the execution log before retrying.
  • A flow handoff creates a human task and pauses AI for that task.

Replify checks message ownership and previous replies to prevent duplicate responses. See handoff rules before returning work to AI.

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